Scheels

For active individuals, outdoor enthusiasts, and families across Nebraska, particularly those in the Lincoln area, finding a sporting goods store that truly understands their diverse needs can make all the difference. We know you're looking for a place that offers not just a wide array of products, but also an engaging shopping experience and knowledgeable staff who can guide you to the perfect gear. This article introduces you to Scheels in Lincoln, a destination that goes far beyond the traditional retail model, offering an unparalleled selection, exceptional service, and unique in-store attractions that make every visit an adventure. Let's explore what makes Scheels an anchor in our community and why it's truly an outstanding store for all your sporting and recreational needs in Nebraska.

Scheels in Lincoln, Nebraska, is not just a sporting goods store; it's an immersive retail experience spanning 80,000 square feet, designed to be a destination for the entire family. Unlike typical sporting goods retailers, Scheels integrates a vast selection of athletic equipment, apparel, footwear, and outdoor gear with unique entertainment attractions. The company, which has a rich history dating back to 1902 and is an Employee Stock Ownership Plan (ESOP) company, is known for its commitment to quality products, exceptional customer service, and active community involvement.

The Lincoln location, established in April of 2000, showcases the region's largest selection of sports, sportswear, and footwear under one roof. What truly sets Scheels apart is its philosophy of creating a "destination rather than just a retailer." This is evident in its in-store features, such as a large saltwater aquarium and a Ferris wheel, which transform a shopping trip into a memorable outing. Whether you're a serious athlete seeking specialized equipment, a family looking for outdoor recreational gear, or simply want to enjoy a unique local attraction, Scheels offers a comprehensive and engaging environment. Their dedication to empowering associates with extensive product knowledge ensures that customers receive expert advice and personalized assistance, making Scheels a go-to resource for anyone passionate about sports and the outdoors in Nebraska.

Scheels is conveniently located at 3030 Pine Lake Rd, Lincoln, NE 68516, USA. This address places it within the SouthPointe Pavilions shopping center, a prominent retail hub in the southern part of Lincoln. The location on Pine Lake Road, a major thoroughfare, ensures excellent accessibility for residents throughout Lincoln and the surrounding communities in Nebraska. Its position within a large shopping complex means that visitors benefit from extensive parking availability, a significant convenience especially for those purchasing larger items or visiting with families.

The ease of access from various parts of the city makes Scheels a highly practical destination for all your sporting goods needs. Whether you're coming from the university area, residential neighborhoods, or even towns outside of Lincoln, the direct routes to Pine Lake Road simplify the journey. This strategic and accessible location reinforces Scheels' role as an anchor store and a central point for shopping and entertainment for many Nebraskans.

Scheels offers an incredibly extensive range of services and products, distinguishing itself as a comprehensive hub for sports enthusiasts and families in Lincoln, Nebraska. Their offerings go far beyond a typical retail experience.

• Vast Product Selection: They carry an enormous inventory of equipment, apparel, and footwear for nearly any sport imaginable, including baseball, softball, hockey, golf, football, soccer, basketball, tennis, racquet sports, disc golf, hunting, fishing, camping, water sports, and general fitness.

• Specialty Shops: Within the store, there are over 85 specialty shops dedicated to specific categories, offering in-depth product lines and specialized expertise, ranging from "e-bikes" to "Unicorn fish" related products.

• Expert Staff: Knowledgeable and friendly staff, trained with deep product expertise, are available to assist customers in finding the right products, offer advice, and provide fitting services. This ensures customers receive tailored recommendations for their needs.

• Service Shop: A comprehensive service shop staffed by certified technicians to maintain and repair various types of sporting equipment. This includes:

  • Bike Services: Tune-ups, repairs, and assembly by Barnett-Certified technicians.

  • Snowboard & Ski Services: Tuning, waxing, edge sharpening, and binding adjustments for winter sports gear.

  • Baseball & Softball Services: Bat regripping and glove conditioning.

  • Tennis Racquet Services: Racquet regripping and stringing.

  • Hockey Services: Professional skate sharpening (basic and advanced, including customizable hollow radius) and skate baking.

  • Firearms Services: CO2 and compressed air refills for paintball and PCP canisters, and Minn Kota Trolling Motor Repairs by authorized technicians.

  • Fishing Shop Services: Reel spooling with purchased line, and in some locations, live bait and fishing licenses.

  • Backyard Toy Assembly: Services for assembling items like basketball hoops and trampolines.

• Customization Services: Offers services like skate baking for personalized fit and custom options for specific gear.

• Outdoor Equipment Rentals: Provides rental options for certain outdoor equipment, allowing customers to try activities before committing to a purchase.

• Ginna's Cafe & Fuzziwig's Candy Factory: On-site dining options, including a cafe serving sandwiches, soups, coffee, and homemade fudge, along with a candy factory offering a wide selection of candies, chocolates, and Dippin' Dots.

• Gift Cards & MySCHEELS Rewards: Provides gift card options and a loyalty program allowing members to earn gift card rewards for purchases.

• Online Shopping: Offers a massive product selection online with convenient features like free returns and free in-store pickup.

Scheels in Lincoln, Nebraska, is renowned not just for its extensive inventory but also for its unique in-store attractions and customer-centric approach, making it far more than a typical retail outlet. These features are significant highlights that draw visitors from across the state.

• Immersive Retail Experience: Scheels is designed as a true "destination." As customers often note, "You need at least an hour to see what they have," and it's easy to "almost forget you’re in a store" due to the engaging environment. This sets it apart from traditional sporting goods stores, transforming a shopping trip into an enjoyable family outing.

• Ferris Wheel: A prominent attraction is the 65-foot tall Ferris wheel with 16 cars, offering a unique "bird's-eye-view of everything" in the store for just $1.00 a ride. This feature is particularly popular with children and adds a playful element to the shopping experience.

• Saltwater Aquarium: The "Aquarium by the front entrance is unique," a 16,000-gallon saltwater tank housing over 600 different fish, including "Unicorn fish." It's maintained by scuba divers who feed the fish daily, providing a mesmerizing and educational display for all ages.

• Wildlife Mountain: A stunning indoor display featuring taxidermy mounts set amidst a mountain landscape, offering a glimpse of the outdoors and providing interactive learning about the animals.

• Arcade & Interactive Games: A dedicated area with classic arcade games like Pac-Man and Big Buck Hunter, a shooting gallery, and Rollerball lanes (a miniature bowling game), providing entertainment options for all ages.

• Walk of Presidents: An educational exhibit featuring life-sized figures of U.S. presidents, offering a unique opportunity to learn about American history during a visit.

• Exceptional Customer Service: Consistently praised in reviews for "great customer service." Staff members, including the manager and co-owner Marcus, are described as "helpful and honest," demonstrating deep product knowledge and a genuine desire to assist customers. This personalized attention significantly enhances the shopping experience.

• Vast and Specialized Product Range: The sheer breadth and depth of products, from "any sports equipment or clothing" to "e-bikes," are a major highlight. The presence of specialized departments ensures that customers can find exactly what they need, often with expert guidance.

• Community Engagement: Scheels actively sponsors local sports teams, organizes events, and supports charitable causes, solidifying its role as a committed community partner.

For those in Nebraska looking to connect with Scheels in Lincoln, here is their essential contact information:

Address: 3030 Pine Lake Rd, Lincoln, NE 68516, USA

Phone: (402) 420-9000

Mobile Phone: +1 402-420-9000

Scheels in Lincoln stands as an unparalleled destination for locals in Nebraska, making it far more than just a sporting goods store. Its immense size and diverse inventory mean that it truly caters to "any sports equipment or clothing," from specialized gear for serious athletes to recreational items for family fun. This comprehensive selection, coupled with competitive pricing and frequent promotions, ensures that Nebraskans can find high-quality products that fit their budget.

What truly sets Scheels apart and makes it so suitable for our community are its unique in-store attractions. The presence of a Ferris wheel, a captivating saltwater aquarium, a wildlife mountain, and various interactive games transforms a simple shopping trip into an entertaining family outing. This creates a welcoming environment where even non-shoppers can enjoy themselves, making it an ideal destination for families with diverse interests. The consistently praised "outstanding customer service," provided by knowledgeable and friendly staff, ensures that every customer receives personalized attention and expert advice. As a locally invested business that actively engages with the community, Scheels exemplifies what a modern sporting goods store should be: a hub for quality gear, engaging experiences, and unwavering support for local passions. For any Nebraskan looking for an immersive shopping experience and a reliable source for all their sporting needs, Scheels in Lincoln is undoubtedly the ultimate destination.

Scheels

3030 Pine Lake Rd, Lincoln, NE 68516, USA