DICK'S Sporting Goods Introduce
For athletes, outdoor enthusiasts, and active families across Wisconsin, finding a reliable and comprehensive source for all their sporting needs is essential. Look no further than DICK'S Sporting Goods at 350 E Towne Way in Madison, WI. This isn't just a store; it's a destination where passion for sports meets a vast selection of quality gear, apparel, and footwear, all designed to help you pursue your active lifestyle right here in the Badger State. Whether you're gearing up for a big game, hitting the trails, or just looking for comfortable activewear, DICK'S Sporting Goods aims to be your one-stop shop.
DICK'S Sporting Goods is committed to providing customers with a wide array of products at competitive prices, backed by service that often goes above and beyond. While some long-time customers have noted shifts in inventory over the years, reflecting evolving market trends, the core mission remains: to equip athletes and outdoor enthusiasts with what they need to achieve their dreams. The personalized attention highlighted in recent customer reviews truly sets this location apart. As one customer enthusiastically shared, after a time-sensitive need for work shoes, the staff, particularly Brew in the shoe department, delivered "5 star + service," having multiple options ready upon arrival and assisting with kindness and efficiency. This level of dedication to customer satisfaction is a hallmark of the Madison East Towne Way location.
The store prides itself on being a resource for the local community, understanding the diverse needs of athletes and active individuals throughout Wisconsin. From team sports to individual fitness pursuits, or simply enjoying the great outdoors, DICK'S Sporting Goods strives to offer the essentials. It's a place where knowledgeable staff can help you find the right fit, the perfect piece of equipment, or the ideal apparel to support your activities, reinforcing its role as a key local retail partner for all things sports-related.
DICK'S Sporting Goods at 350 E Towne Way, Madison, WI 53704, USA, boasts a highly convenient and accessible location for residents across the greater Madison area and surrounding communities in Wisconsin. Situated within the popular East Towne Mall area, it benefits from excellent road connectivity and is easily reachable from major arteries, making it a straightforward drive from downtown Madison, Sun Prairie, Cottage Grove, and other nearby towns.
The East Towne Mall complex itself provides ample parking, ensuring that visitors can easily find a spot, even during busy shopping periods. This accessibility is a key factor in its popularity as a local retail hub. For those utilizing public transportation, Madison Metro Transit routes often service the East Towne Mall area, offering additional options for reaching the store. Its placement within a vibrant commercial district means that a trip to DICK'S Sporting Goods can easily be combined with other shopping or errands, further enhancing its convenience for Wisconsin locals. This prime location underscores the store's role as a central point for sporting goods needs in the region.
DICK'S Sporting Goods provides a comprehensive suite of services aimed at enhancing the customer experience and supporting athletes in their pursuits.
- Wide Product Assortment: Offers a vast selection across categories including team sports (baseball, softball, basketball, hockey, football, soccer), individual sports (golf, running, tennis), outdoor recreation (camping, bikes, kayaks), fitness equipment, and activewear for men, women, and kids.
- Expert Footwear Consultation: Knowledgeable staff in the shoe department provide assistance with sizing and fitting to help customers find the ideal athletic footwear for their specific needs, as highlighted by positive customer reviews.
- Glove Steaming & Custom Shaping: In-store service for baseball and softball gloves to break them in quickly and customize the fit for game-readiness.
- Skate Sharpening & Fitting: Services for ice skates, including sharpening blades and making fitting adjustments, often offered with new skate purchases.
- Bike Assembly & Repair: Certified technicians can assemble new bikes, perform tune-ups, and handle repairs and adjustments for various cycling needs.
- Golf Club Services: Professional services for golf clubs, including fitting, regripping, repairs, and adjustments, aimed at optimizing performance for golfers.
- In-Store & Curbside Returns: Convenient options for returning purchases, allowing flexibility for customers whether they bought online or in-store.
- Buy Online, Pickup In-Store/Curbside: A convenient service allowing customers to purchase items online and pick them up quickly at the Madison location.
- Same-Day Delivery: In many markets, same-day delivery through partners like Instacart and DoorDash is available for eligible items, offering speed and convenience.
- Best Price Guarantee: A commitment to matching lower prices found elsewhere, ensuring competitive pricing for customers.
- ScoreCard Rewards Program: A loyalty program offering benefits like free shipping on eligible orders, exclusive discounts, and points that convert to ScoreRewards.
- Gift Cards: Available for purchase, making it easy to give the gift of sports gear.
DICK'S Sporting Goods at East Towne Way in Madison offers several key features and highlights that enhance the shopping experience and cater to the diverse needs of its Wisconsin clientele.
- Extensive Departmental Layout: The store is organized into various departments, making it easy to navigate and find specific gear for different sports and activities, including dedicated sections for Team Sports, Running, Outdoor, Fitness, and Fan Shop.
- Seasonal Product Offerings: The inventory is regularly updated to reflect seasonal sports and activities in Wisconsin, from winter sports gear and ice fishing equipment to summer camping gear and team sports essentials.
- Apparel & Footwear Focus: While offering equipment, the store also features a substantial selection of athletic apparel for men, women, and children, along with a wide range of athletic shoes from top brands, often highlighted by customers seeking specific work or running shoes.
- Fan Shop: A dedicated area for officially licensed merchandise and replica jerseys for favorite local and national teams, including the Green Bay Packers, Milwaukee Brewers, and Milwaukee Bucks, allowing fans to show their pride.
- Customer Service Excellence: As demonstrated by customer testimonials, the staff are trained to provide helpful and accommodating service, going the extra mile to ensure customer satisfaction and efficient shopping experiences.
- Return and Exchange Flexibility: A standard 90-day return policy on most items, with options for in-store returns for both online and in-store purchases, providing peace of mind for shoppers.
- Promotions and Weekly Ads: Regular sales and discounts are available, and customers can check weekly ads for deals on desired gear.
To contact DICK'S Sporting Goods in Madison, WI (East Towne Way location) for inquiries, product availability, or service questions, please use the following information:
Address: 350 E Towne Way, Madison, WI 53704, USA
Phone: (608) 241-2764
For residents across Wisconsin, and particularly those in the Madison area, DICK'S Sporting Goods at East Towne Way serves as an invaluable local resource. Its comprehensive inventory ensures that whether you're a seasoned athlete, a weekend warrior, or a parent outfitting your kids for school sports, you'll likely find the necessary equipment, apparel, and footwear close to home. The convenience of its location within the East Towne Mall area, coupled with services like in-store returns, online order pickup, and specialized equipment servicing (like glove steaming or bike repair), streamlines the shopping experience for busy local families.
Furthermore, the emphasis on customer service, as praised by community members, means that shoppers can expect personalized assistance and expert advice, helping them make informed decisions about their purchases. While inventory changes may occur, the store consistently strives to meet the diverse needs of the active Wisconsin population. By providing a reliable, accessible, and service-oriented destination for all things sports and outdoor recreation, DICK'S Sporting Goods at East Towne Way stands as a fundamental component of the local retail landscape, truly equipping the community to play more and live actively.
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DICK'S Sporting Goods Location
DICK'S Sporting Goods
350 E Towne Way, Madison, WI 53704, USA
DICK'S Sporting Goods
350 E Towne Way
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DICK'S Sporting Goods Reviews
Pretty much stopped going there when they pulled all their hunting gear. Needed to kill a few minutes today, so I stopped in to check out some ice fishing gear. What a joke. This place is now basically just a clothing store. They get 2 stars only for having a restroom in the store.
Feb 14, 2025 · Terry HardestyThis morning I had 5 star above and beyond service from Dick's Sporting Goods on the Eastside of Madison WI. I was crunched for time to buy new work shoes for my job at UW Hospital, so I called ahead on my drive there. Faith who answered the phone was was polite and and answered all my questions before transfering me to Brew in the shoe department. I explained EXACTLY what I was looking for and needed. When I arrived, Brew had 6 pairs of shoes laid out and ready for me to try on. I had limited time and made a bit of a mess with shoes and boxes. Brew was nothing but helpful and accommodating. I asked him if he worked on commission, and he told me he did his job out of the kindness of his heart and to help people. The service and efficiency was 5 star +. I will HIGHLY recommend Dicks' to ALL my friends for there Sporting goods needs. Ya'll came through in a pinch, much love to the staff. Keep doing you!🫶
Feb 18, 2025 · Ryan LockwoodLarge selection of all things sports. Very impressed with this store. Lots of clothing! All things WI Badgers and Milwaukee Brewers. Many sale priced items for the holidays. 2 floors to get lost in, everything sports!
Dec 12, 2019 · JudyThe people that work here are very rude. They’re disrespectful.
Jun 19, 2025 · HarsimratI purchased shoes last week and Josh was great to work with! He was super helpful and attentive, grabbing whatever shoes I needed. He made sure to ask if I needed anything else once I found the pairs I liked. I can't speak to the other employees but Josh was super helpful!
Apr 03, 2024 · Brianna Winarski
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