South Town Plaza

For residents across New York, particularly those in Rochester and the bustling community of Henrietta, South Town Plaza stands as a long-standing and highly convenient shopping destination. While it may possess a seasoned appearance, this expansive retail center continues to serve as a vital hub for a diverse range of shopping needs, from everyday groceries to home improvement supplies and even active entertainment for the whole family. For locals, South Town Plaza offers a practical and accessible solution for running errands and enjoying leisure activities without having to travel far.

South Town Plaza is more than just a collection of stores; it’s a community staple that has adapted over the years to continue providing essential services and popular retail options. Its enduring presence in the Henrietta retail landscape underscores its importance to the local economy and its continued relevance for daily consumer demands. While some aspects of the plaza, such as its parking lot infrastructure, have been noted by patrons as needing attention, its convenience and the variety of its tenants remain strong draws for the local population. It’s a testament to its utility that many key businesses choose to operate here, catering to the needs of the vibrant surrounding community.

South Town Plaza is strategically located at 3333 W Henrietta Rd, Rochester, NY 14623, USA. This address places it in a highly trafficked and well-established retail corridor in Henrietta, making it exceptionally accessible for residents throughout Rochester and its surrounding suburbs. Its position at a signalized intersection with dedicated turn lanes, combined with prominent pylon signage, ensures excellent visibility and straightforward navigation for drivers.

The plaza benefits from being situated in an area with robust surrounding population and a high consumer spending total, drawing from a wide demographic including three colleges within three miles. While some recent customer reviews have pointed out that the parking lot's surface could use repaving and better lighting in certain areas, the sheer size of the lot generally provides ample parking space. The ease of access from key roadways in Henrietta solidifies South Town Plaza's role as a convenient shopping destination for quick errands or more extended retail visits for New Yorkers.

• Grocery & Everyday Essentials: Anchored by Price Rite, offering a range of groceries for daily needs.
• Crafts & Hobbies: Features Jo-Ann Fabric, providing supplies for sewing, crafting, and home decor.
• Home Furnishings & Appliances: Includes American Freight, offering furniture, mattresses, and appliances. Raymour & Flanigan is also a key furniture tenant.
• Tools & Hardware: Home to Harbor Freight Tools, supplying a wide variety of tools and equipment.
• Bridal Wear: Hosts David's Bridal, a destination for wedding dresses and formal attire.
• Discount Retail: Features a Dollar Tree store, providing extreme value on household items, party supplies, and more.
• Fitness: Includes a Planet Fitness location, offering gym services to local residents.
• Indoor Entertainment: Home to Altitude Trampoline Park, providing active fun with trampolines and other aerial activities.
• Used Goods Retail: Plato's Closet and Once Upon a Child offer resale options for clothing and children's items.
• Automotive Parts: An Advance Auto Parts store provides car maintenance and repair supplies.
• Health & Beauty: Includes Encore Hair Salon & Spa and Southtown Nails & Spa for personal care services.
• Eyecare: Features Sterling Optical for eye examinations and eyewear.
• Footwear: Red Wing Shoes offers work and casual footwear.
• Banking: A Bank of America branch is located within the plaza for banking needs.

• Diverse Tenant Mix: South Town Plaza boasts a broad spectrum of national and credit tenants, covering essential services, retail, and entertainment. This variety makes it a convenient one-stop destination for many daily errands and specific shopping needs, from groceries at Price Rite to craft supplies at Jo-Ann Fabric, and tools at Harbor Freight.
• Family Entertainment Option: The presence of Altitude Trampoline Park is a significant highlight, offering a dynamic indoor space for children and adults to engage in active play. This adds a crucial recreational component to the plaza's offerings, making it appealing for family outings, especially during less favorable weather conditions.
• Strategic Retail Corridor Location: Situated in Rochester's main retail corridor at the intersection of two key roadways (W Henrietta Rd and Jefferson Rd), the plaza benefits from high traffic counts and excellent visibility. Its proximity to other major retail centers like Market Square, Henrietta Plaza, and the Marketplace Mall further enhances its accessibility and draws a wide customer base.
• Long-Standing Community Presence: As one of the oldest plazas in Henrietta (built in 1958), South Town Plaza has a long history of serving the local community. This established presence means many residents are familiar with its offerings and rely on it for their regular shopping.
• Essential Services Provider: Beyond retail, the inclusion of businesses like Planet Fitness for health, banking services, and automotive parts stores, positions the plaza as a comprehensive resource for various community needs, simplifying daily life for locals.
• Affordable & Value-Oriented Options: With stores like Price Rite and Dollar Tree, the plaza provides accessible and budget-friendly shopping options, catering to a wide range of household incomes in the surrounding densely populated neighborhoods.

Address: 3333 W Henrietta Rd, Rochester, NY 14623, USA

Phone: No general plaza phone number is publicly listed. Please contact individual stores for specific inquiries. For property management inquiries, Namdar Realty Group manages the property.

Mobile Phone: No general plaza mobile phone number is publicly listed. Please contact individual stores for specific inquiries.

For residents across New York, particularly those in Rochester and the vibrant Henrietta community, South Town Plaza remains an incredibly suitable and practical destination for a wide array of needs. While some patrons have noted areas for improvement, such as parking lot maintenance and lighting, the core value of this shopping mall lies in its convenience, diverse tenant mix, and its established presence as a community hub.

The plaza’s diverse range of stores makes it a true one-stop-shop for many local families. Whether it’s stocking up on groceries at Price Rite, finding materials for a new craft project at Jo-Ann Fabric, or picking up tools from Harbor Freight, the variety available caters to everyday errands efficiently. This consolidation of services saves locals valuable time and effort, contributing significantly to their daily convenience.

Furthermore, the presence of Altitude Trampoline Park offers a much-needed indoor entertainment option for children and families, especially during Rochester's colder months. This blend of practical shopping and active leisure makes South Town Plaza a versatile choice for family outings. The accessibility of the plaza, situated at a major intersection with ample parking, reinforces its suitability as a go-to spot within the local community.

Despite its older infrastructure, South Town Plaza continues to draw a significant customer base, indicative of its continued relevance and importance to the local retail landscape. For New Yorkers in the Rochester area seeking a convenient, comprehensive, and accessible location for their shopping, fitness, and entertainment needs, South Town Plaza continues to be a reliable and valued part of the community. Its ongoing operations and varied offerings underscore its role as a key fixture in Henrietta.

South Town Plaza

3333 W Henrietta Rd, Rochester, NY 14623, USA